I saw this car on the interstate a while back, and thought it was pretty funny.  The designer really thought outside the box when he created this ad.  And that is one thing that I believe is very important when it comes to design: being creative.  If you're creative and unique, you're work will stand out and catch people's attention, just like this car.  People will remember you a lot better, and recognize it from a crowd. And that is important when competing in today's world.